Risk Perception Monitoring
of controversial ingredients and topics
What risk does a given ingredient, technology or theme pose to your brand?
What are the best alternatives and opportunities for innovation?
What is the network of narratives and actors that creates and disseminates risk perceptions?
Measuring risk perception is critical for your business
We live in a hyperconnected and noisy world, where perceptions and emotions create narratives that quickly go viral and change behaviors.
We help product safety, communication and R&D areas to identify and measure the risk perception of critical ingredients, technologies and topics, as well as suggest alternatives and opportunities for differentiation.
We do this with proprietary AI-powered technology and an international team experienced in the cosmetics, healthcare, energy, beverage and food industries.
How RPI works
Based on 12 years of continuous monitoring of the perceptions of relevant stakeholders (academia, NGOs, associations, influencers, government, etc.) on various ingredients and topics in more than 35 countries, we offer a technology that measures the risk perception of any ingredient in any country.