Netnography at the service of innovation
Why Netnography?
We live in a hyperconnected, noisy and complex world.
Understanding the perceptions, narratives and behaviors of the digital ecosystem provides deep and strategic knowledge for assertive decisions.
We are netnographers with over 15 years of experience understanding and engaging digital communities across multiple industries and countries.
What do we do?
In-depth research
data and context-driven
Multiple sources
structured and unstructured
Thematic knowledge with specialized netnographers
Strategic insights
transformed into action plans
Perceptions and Narratives
- What are the perceptions, narratives and behaviors of the different audiences in contact with my brand, products and services?
- What insights and opportunities to evolve the value proposition?
Get an in-depth diagnosis of brands, products, services and segments with specific insights and actionables.
Digital Communities and Tribes
- Understand how they think, what they desire and what are the ways to engage specific digital communities of interest.
- Do you want to create a specific digital community and don't know where to start?
Get a complete X-ray of the digital community you want to impact.
Trends and Innovation
- What are the short and medium term trends for your segment?
- What innovations can be implemented?
Using different sources and layers of analysis, we design innovation scenarios to differentiate you from your competitors.
Patient Journey /
Consumer
- Understand what the archetypal step-by-step process of your consumers and patients is?
- What are the opportunities and challenges of innovation?
We reconstruct the complete journey of your archetypal consumer, create Personas and suggest innovations and improvements.
Some brands served
(period in which he worked as partner and CEO of Tree Intelligence)
